Understanding AI Search Engines: A Look at Perplexity and Google's New Features
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OpenAI recently introduced its AI search engine, "Search GPT," which aims to enhance the search experience by delivering faster and more intuitive results. This service utilizes generative artificial intelligence to aggregate website links and respond to user queries in a conversational style.
In parallel, Google has announced at its annual developer conference that it will soon offer "AI summaries" to users in the U.S. and eventually worldwide. This new feature in Google Search will provide AI-generated, summarized answers to user queries, streamlining the search process by condensing information from multiple sources into a single, concise response.
Both OpenAI and Google are paving the way for a new era of AI-driven search engines. If you want to explore this technology firsthand, you can try the AI search engine "Perplexity" (https://www.perplexity.ai/). This search engine has garnered significant attention from tech leaders and users alike. Jensen Huang, CEO of Nvidia, mentioned in a Wired interview last February that he personally favors Perplexity as his preferred chatbot.
Perplexity Search Engine
Launched in 2022 by former AI researchers from OpenAI and Meta—Aravind Srinivas, Andy Koniewski, Dennis Yarats, and Johnny Ho—Perplexity is a conversational search engine that leverages natural language processing to deliver comprehensive answers to user queries.
Unlike traditional search engines that rely on keyword matching and link analysis, Perplexity understands the context and intent behind user questions. This approach allows it to provide detailed responses with cited sources, rather than simply listing website links. This method is similar to how OpenAI's new engine and Google's "AI Summaries" feature operate.
How to Use Perplexity
Perplexity is user-friendly and available as a web application, as well as a smartphone app for both Google and Apple devices. There’s also a Chrome extension.
To get started, access the chat interface, where you can ask questions just as you would with a regular chatbot. Perplexity will provide you with detailed answers, complete with sources from relevant websites. This tool is particularly useful for in-depth research on specific topics and can assist content creators in gathering accurate data and ideas